From Consumers to Community

With Nosipho Gumede, Founder of The Cigar Lady SA and Paul Kruyswijk, Premium Cigar Ambassador Clippa Sales (South Africa)

Topic: Community Building and Consumer Engagement

Explore how a person’s first cigar experience can develop into a deeper interest through accessible education, positive experiences and meaningful connections.

• Explore how a person’s first cigar experience can develop into a deeper interest through accessible education, positive experiences and meaningful connections.
• Understand the role of cigar events, social experiences and shared knowledge in connecting consumers with one another and the wider industry.
• Identify practical ways consumers, brands, retailers and cigar lounges can contribute to a stronger, more connected cigar community.